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AD DETECTION & TV ATTRIBUTION

REVEAL HOW TV INVESTMENTS INFLUENCE AUDIENCE BEHAVIORS

TV
ATTRIBUTE

Get immediate insights into TV brand instances and link on-air activity to audience behaviors.

Bullhorn
COMPARE

Correlate media and audience values to exposure across paid and earned initiatives.

Bullhorn
OPTIMIZE

Quickly adjust media plans by understanding in-the-moment market responses and saturation.

Bullhorn
COMPETE

Plot your campaigns against competitors’ to see how their plans resonate with audiences.

ATTRIBUTE

 

REVEAL POWERFUL AUDIENCE PROFILES OF WHO YOUR TV INVESTMENTS REACH

    • Get second-by-second insights into TV brand instances (spoken mentions or logo appearances), and correlate with your data management platform (DMP) to reveal which media tactics help you exceed your marketing goals.
    • Identify which households were exposed to which TV commercials, on which channels and the resulting reach and frequency.
    • Match on-air activity to specific audience behaviors: digital traffic, purchase activity, social engagement, etc.

FEATURES

COMPARE

 

UNCOVER LOCAL AND NATIONAL CAMPAIGN IMPACT ACROSS MULTIPLE TV OCCURRENCES

    • Correlate media and audience values to media exposure to your paid campaigns and PR strategies on a granular level, including, but not limited to, the value of a local news mention, an executive TV interview, or a word-of-mouth mention.
    • Access a much deeper and broader set of data to measure TV ROI, across local and national markets.
    • Better understand campaign performance and media investments in multiple markets.

FEATURES

OPTIMIZE

 

REDUCE MEDIA WASTE WITH IN-FLIGHT TV CAMPAIGN OPTIMIZATION

    • Immediately evaluate, measure and understand the ROI of major media investments to determine how various campaign flights resonate with audiences or are saturating certain markets.
    • Adjust live and upcoming media plans.
    • Review historical programming and real-time results for pre-planning annual and scatter media buys.
    • Identify audience traits which signify the highest propensity to engage with your brand.

FEATURES

COMPETE

 

UNCOVER COMPETITORS’ MEDIA STRATEGIES AND PERFORMANCE

    • Get a comprehensive view of competitors’ paid and earned media placements, campaign performance, market proliferation, and other media insights.
    • Plot your own campaigns up against competitors’ to see how their plans stack up to relevant audiences.
    • Reveal local vs. national advertising tactics in real-time.

FEATURES

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