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TV ATTRIBUTION & AD DETECTION

REVEAL HOW TV INVESTMENTS INFLUENCE AUDIENCE BEHAVIORS

ATTRIBUTE

Get immediate insights into TV brand instances and link on-air activity to audience behaviors.

COMPARE

Correlate media and audience values to exposure across paid and earned initiatives.

OPTIMIZE

Quickly adjust media plans by understanding in-the-moment market responses and saturation.

COMPETE

Plot your campaigns against competitors’ to see how their plans resonate with audiences.

ATTRIBUTE

 

REVEAL POWERFUL AUDIENCE PROFILES OF WHO YOUR TV INVESTMENTS REACH

    • Get second-by-second insights into TV brand instances (spoken mentions or logo appearances), and correlate with your data management platform (DMP) to reveal which media tactics help you exceed your marketing goals.
    • Identify which households were exposed to which TV commercials, on which channels and the resulting reach and frequency.
    • Match on-air activity to specific audience behaviors: digital traffic, purchase activity, social engagement, etc.

FEATURES

COMPARE

 

UNCOVER LOCAL AND NATIONAL CAMPAIGN IMPACT ACROSS MULTIPLE TV OCCURRENCES

    • Correlate media and audience values to media exposure to your paid campaigns and PR strategies on a granular level, including, but not limited to, the value of a local news mention, an executive TV interview, or a word-of-mouth mention.
    • Access a much deeper and broader set of data to measure TV ROI, across local and national markets.
    • Better understand campaign performance and media investments in multiple markets.

FEATURES

OPTIMIZE

 

REDUCE MEDIA WASTE WITH IN-FLIGHT TV CAMPAIGN OPTIMIZATION

    • Immediately evaluate, measure and understand the ROI of major media investments to determine how various campaign flights resonate with audiences or are saturating certain markets.
    • Adjust live and upcoming media plans.
    • Review historical programming and real-time results for pre-planning annual and scatter media buys.
    • Identify audience traits which signify the highest propensity to engage with your brand.

FEATURES

COMPETE

 

UNCOVER COMPETITORS’ MEDIA STRATEGIES AND PERFORMANCE

    • Get a comprehensive view of competitors’ paid and earned media placements, campaign performance, market proliferation, and other media insights.
    • Plot your own campaigns up against competitors’ to see how their plans stack up to relevant audiences.
    • Reveal local vs. national advertising tactics in real-time.

FEATURES

RESOURCES

THE LATEST AND GREATEST TV TRENDS AND INSIGHTS ALL IN ONE PLACE

MediaPost: iQ Media, Lotame Join Forces To Aid TV Attribution
AdWeek: Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV
Rant: It's About Time for Real-Time TV Measurement
CMO.com: TV—The Ultimate Connector Of Consumers And Content In 2017

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