AD DETECTION & TV ATTRIBUTION

Get immediate insights into TV brand instances and link on-air activity to audience behaviors.

Correlate media and audience values to exposure across paid and earned initiatives.

Quickly adjust media plans by understanding in-the-moment market responses and saturation.

Plot your campaigns against competitors’ to see how their plans resonate with audiences.

ATTRIBUTE

REVEAL POWERFUL AUDIENCE PROFILES OF WHO YOUR TV INVESTMENTS REACH

- Get second-by-second insights into TV brand instances (spoken mentions or logo appearances), and correlate with your data management platform (DMP) to reveal which media tactics help you exceed your marketing goals.

- Identify which households were exposed to which TV commercials, on which channels and the resulting reach and frequency.

- Match on-air activity to specific audience behaviors: digital traffic, purchase activity, social engagement, etc.

COMPARE

UNCOVER LOCAL AND NATIONAL CAMPAIGN IMPACT ACROSS MULTIPLE TV OCCURRENCES

- Correlate media and audience values to media exposure to your paid campaigns and PR strategies on a granular level, including, but not limited to, the value of a local news mention, an executive TV interview, or a word-of-mouth mention.

- Access a much deeper and broader set of data to measure TV ROI, across local and national markets.

- Better understand campaign performance and media investments in multiple markets.

OPTIMIZE

REDUCE MEDIA WASTE WITH IN-FLIGHT TV CAMPAIGN OPTIMIZATION

- Immediately evaluate, measure and understand the ROI of major media investments to determine how various campaign flights resonate with audiences or are saturating certain markets.