AD DETECTION & TV ATTRIBUTION
REVEAL HOW TV INVESTMENTS INFLUENCE AUDIENCE BEHAVIORS
ATTRIBUTE
Get immediate insights into TV brand instances and link on-air activity to audience behaviors.
ATTRIBUTE
REVEAL POWERFUL AUDIENCE PROFILES OF WHO YOUR TV INVESTMENTS REACH
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- Get second-by-second insights into TV brand instances (spoken mentions or logo appearances), and correlate with your data management platform (DMP) to reveal which media tactics help you exceed your marketing goals.
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- Identify which households were exposed to which TV commercials, on which channels and the resulting reach and frequency.
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- Match on-air activity to specific audience behaviors: digital traffic, purchase activity, social engagement, etc.

FEATURES

COMPARE
UNCOVER LOCAL AND NATIONAL CAMPAIGN IMPACT ACROSS MULTIPLE TV OCCURRENCES

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- Correlate media and audience values to media exposure to your paid campaigns and PR strategies on a granular level, including, but not limited to, the value of a local news mention, an executive TV interview, or a word-of-mouth mention.
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- Access a much deeper and broader set of data to measure TV ROI, across local and national markets.
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- Better understand campaign performance and media investments in multiple markets.
FEATURES

OPTIMIZE
REDUCE MEDIA WASTE WITH IN-FLIGHT TV CAMPAIGN OPTIMIZATION
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- Immediately evaluate, measure and understand the ROI of major media investments to determine how various campaign flights resonate with audiences or are saturating certain markets.
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- Adjust live and upcoming media plans.
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- Review historical programming and real-time results for pre-planning annual and scatter media buys.
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- Identify audience traits which signify the highest propensity to engage with your brand.

FEATURES

COMPETE
UNCOVER COMPETITORS’ MEDIA STRATEGIES AND PERFORMANCE

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- Get a comprehensive view of competitors’ paid and earned media placements, campaign performance, market proliferation, and other media insights.
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- Plot your own campaigns up against competitors’ to see how their plans stack up to relevant audiences.
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- Reveal local vs. national advertising tactics in real-time.
FEATURES
