SPONSORSHIP & ACTIVATION MEASUREMENT
MEASURE PAID & EARNED SPONSORSHIP ROI IN ANY MARKET
TRACK
NEVER MISS A BRAND MENTION—IN YOUR EVENTS, ON TV OR EVEN ON YOUR ATHLETES
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- Follow in-game and out-of-game engagement in the markets that matter most.
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- Understand true reach to your intended target audience, across multiple sponsorship investments.
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- Definitively pinpoint earned vs. paid mentions to understand resulting awareness.
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- Show how sponsorship spend has an impact on marketing KPIs.

FEATURES

ALIGN
CONNECT SPONSORSHIP INVESTMENTS TO REAL-WORLD AUDIENCE OUTCOMES

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- Integrate first-party data with sponsorship activations to understand which moments resulted in desired fan behaviors.
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- Attribute sponsorship value across local, national and global markets.
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- Uncover your competitors’ sponsorship strategies and pivot accordingly.
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- Increase sales and average contract values with your sponsors, by showing them the ROI and the true value of their investment in your team.
FEATURES

IMPROVE
DON’T WASTE SPONSORSHIP DOLLARS: OPTIMIZE ACTIVATIONS MID-SEASON
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- Quickly improve sponsorship activations and logo
placements with timely brand data.
- Quickly improve sponsorship activations and logo
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- Effectively address optimization needs across local, national, and global channels.
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- Better prepare for future sponsorships with historical analysis and media coverage access.

FEATURES

REPORT
CREATE CUSTOM SPONSOR REPORTS AT ANY DESIRED FREQUENCY AND FORMAT

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- Access a real-time API feed for internal data analysis and handling.
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- Gauge your results against similar companies and industries and determine if your sponsorship strategy is meeting its goals.
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- Set sponsorship benchmarks for year-over-year comparisons.
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- Let iQ’s analyst team help you create custom sponsor reports at any desired frequency, so you can spend more time on other priorities with your clients.
FEATURES
