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SPONSORSHIP & ACTIVATION MEASUREMENT

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MEASURE PAID & EARNED SPONSORSHIP ROI IN ANY MARKET

TV
TRACK

Accurately identify audience exposure to any brand and logo.

Bullhorn
ALIGN

Marry first-party data to evaluate and measure sponsorship impact.

Bullhorn
IMPROVE

Make best use of budget with in-the-moment activation optimizations.

Bullhorn
REPORT

Real-time data delivered in your desired format and frequency.

TRACK

 

NEVER MISS A BRAND MENTION—IN YOUR EVENTS, ON TV OR EVEN ON YOUR ATHLETES

    • Follow in-game and out-of-game engagement in the markets that matter most.
    • Understand true reach to your intended target audience, across multiple sponsorship investments.
    • Definitively pinpoint earned vs. paid mentions to understand resulting awareness.
    • Show how sponsorship spend has an impact on marketing KPIs.

FEATURES

ALIGN

 

CONNECT SPONSORSHIP INVESTMENTS TO REAL-WORLD AUDIENCE OUTCOMES

    • Integrate first-party data with sponsorship activations to understand which moments resulted in desired fan behaviors.
    • Attribute sponsorship value across local, national and global markets.
    • Uncover your competitors’ sponsorship strategies and pivot accordingly.
    • Increase sales and average contract values with your sponsors, by showing them the ROI and the true value of their investment in your team.

FEATURES

IMPROVE

 

DON’T WASTE SPONSORSHIP DOLLARS: OPTIMIZE ACTIVATIONS MID-SEASON

    • Quickly improve sponsorship activations and logo
      placements with timely brand data.
    • Effectively address optimization needs across local, national, and global channels.
    • Better prepare for future sponsorships with historical analysis and media coverage access.

FEATURES

REPORT

 

CREATE CUSTOM SPONSOR REPORTS AT ANY DESIRED FREQUENCY AND FORMAT

    • Access a real-time API feed for internal data analysis and handling.
    • Gauge your results against similar companies and industries and determine if your sponsorship strategy is meeting its goals.
    • Set sponsorship benchmarks for year-over-year comparisons.
    • Let iQ’s analyst team help you create custom sponsor reports at any desired frequency, so you can spend more time on other priorities with your clients.

FEATURES

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