INTRODUCING BRAND iQ™

MEASURE TV, SPONSORSHIP, AND PR’S IMPACT WITHIN A SINGLE PLATFORM

Search live and historical TV programming for every spoken mention or logo appearance of your brand—and your competitors—in both paid and earned media.

SEEN & HEARD ACROSS
PAID & EARNED

Our logo recognition technology accurately identifies when and where your logo appears as the human eye would see it, and when the brand is mentioned through closed caption detection. Then, it definitively pinpoints earned vs. paid mentions.

LOCAL, NAT’L & GLOBAL TRACKING

In all 210 designated market areas (DMAs), Brand iQ™ reports earned and paid media mentions, and provides station and TV show-level insights.

REAL-TIME & HISTORICAL REPORTING

Data is available within one hour of the TV occurrence and never purged. Access six years of historical TV programming to help in media planning and analysis.

COMPETITOR SEARCH & INTELLIGENCE

In-the-moment visibility, ad-hoc search and custom industry cohorts uncover how your competitors’ strategies are performing before they do, and where their efforts are focused.

Our solutions help marketing teams understand their audience behaviors,
optimize media and sponsorship buys, and prove the value of PR.

IDENTIFY
TV ATTRIBUTION & AD DETECTION

Get unprecedented understanding of your paid and earned TV exposure, how that exposure influences audience behaviors, and which segments and demographics you’re reaching and resonating with.

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INFLUENCE
SPONSORSHIP & ACTIVATION MEASUREMENT

Decrease waste around local and national sponsorship investments by uncovering which activations audiences react to and optimize your efforts accordingly.

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INFORM
DATA-DRIVEN MEDIA INTELLIGENCE

Shape favorable brand conversations with your target audience, show the impact PR has on your organization’s bottom line, and connect with relevant media contacts.

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Whether via an API feed, self-service platform access, or custom reports,
iQ Media sends rich data to your doorstep in real-time.

YOUR DATA, YOUR DELIVERY CHOICE

WAS A BRAND MENTION NEGATIVE OR POSITIVE? UNDERSTAND WHAT AUDIENCES THINK WITH REAL-TIME SENTIMENT ANALYSIS
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Brand Affinity

WAS A BRAND MENTION NEGATIVE OR POSITIVE? UNDERSTAND WHAT AUDIENCES THINK WITH REAL-TIME SENTIMENT ANALYSIS

See it in action
MEASURE THE IMPACT OF YOUR PAID AND EARNED EFFORTS ACROSS TV, ONLINE AND SOCIAL
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Channel

MEASURE THE IMPACT OF YOUR PAID AND EARNED EFFORTS ACROSS TV, ONLINE AND SOCIAL

See it in action
GO BEYOND AGE AND GENDER TO DETERMINE IF YOU’RE REACHING THE RIGHT AUDIENCE SEGMENTS FOR YOUR KPI’S
Demographics

GO BEYOND AGE AND GENDER TO DETERMINE IF YOU’RE REACHING THE RIGHT AUDIENCE SEGMENTS FOR YOUR KPI’S

See it in action
WAS YOUR BRAND SEEN OR HEARD? OUR PROPRIETARY LOGO AND CLOSED CAPTION RECOGNITION WILL TELL YOU WHAT’S WHAT
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Impressions

WAS YOUR BRAND SEEN OR HEARD? OUR PROPRIETARY LOGO AND CLOSED CAPTION RECOGNITION WILL TELL YOU WHAT’S WHAT

See it in action
PINPOINT LOCAL AND NATIONAL MEDIA IMPACT IN ALL 210 DMAs—BY CITY, MARKET, STATION OR TV SHOW
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Location

PINPOINT LOCAL AND NATIONAL MEDIA IMPACT IN ALL 210 DMAs—BY CITY, MARKET, STATION OR TV SHOW

See it in action
PAID OR EARNED? KNOW WHICH EFFORTS ARE HAVING THE MOST SUCCESS AND OPTIMIZE ACCORDINGLY
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Media Type

PAID OR EARNED? KNOW WHICH EFFORTS ARE HAVING THE MOST SUCCESS AND OPTIMIZE ACCORDINGLY

See it in action
THANKS TO INTEGRATIONS WITH NIELSEN AND SQAD, YOUR PAID AND EARNED MEDIA MENTIONS CORRELATE TO BUSINESS IMPACT
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Media Values

THANKS TO INTEGRATIONS WITH NIELSEN AND SQAD, YOUR PAID AND EARNED MEDIA MENTIONS CORRELATE TO BUSINESS IMPACT

See it in action
WAS A BRAND MENTION NEGATIVE OR POSITIVE? UNDERSTAND WHAT AUDIENCES THINK WITH REAL-TIME SENTIMENT ANALYSIS

WAS A BRAND MENTION NEGATIVE OR POSITIVE? UNDERSTAND WHAT AUDIENCES THINK WITH REAL-TIME SENTIMENT ANALYSIS

See it in action
WAS A BRAND MENTION NEGATIVE OR POSITIVE? UNDERSTAND WHAT AUDIENCES THINK WITH REAL-TIME SENTIMENT ANALYSIS

WAS A BRAND MENTION NEGATIVE OR POSITIVE? UNDERSTAND WHAT AUDIENCES THINK WITH REAL-TIME SENTIMENT ANALYSIS

See it in action
MEASURE THE IMPACT OF YOUR PAID AND EARNED EFFORTS ACROSS TV, ONLINE AND SOCIAL

MEASURE THE IMPACT OF YOUR PAID AND EARNED EFFORTS ACROSS TV, ONLINE AND SOCIAL

See it in action
MEASURE THE IMPACT OF YOUR PAID AND EARNED EFFORTS ACROSS TV, ONLINE AND SOCIAL

MEASURE THE IMPACT OF YOUR PAID AND EARNED EFFORTS ACROSS TV, ONLINE AND SOCIAL

See it in action
GO BEYOND AGE AND GENDER TO DETERMINE IF YOU’RE REACHING THE RIGHT AUDIENCE SEGMENTS FOR YOUR KPI’S

GO BEYOND AGE AND GENDER TO DETERMINE IF YOU’RE REACHING THE RIGHT AUDIENCE SEGMENTS FOR YOUR KPI’S

See it in action
GO BEYOND AGE AND GENDER TO DETERMINE IF YOU’RE REACHING THE RIGHT AUDIENCE SEGMENTS FOR YOUR KPI’S

GO BEYOND AGE AND GENDER TO DETERMINE IF YOU’RE REACHING THE RIGHT AUDIENCE SEGMENTS FOR YOUR KPI’S

See it in action
WAS YOUR BRAND SEEN OR HEARD? OUR PROPRIETARY LOGO AND CLOSED CAPTION RECOGNITION WILL TELL YOU WHAT’S WHAT

WAS YOUR BRAND SEEN OR HEARD? OUR PROPRIETARY LOGO AND CLOSED CAPTION RECOGNITION WILL TELL YOU WHAT’S WHAT

See it in action
WAS YOUR BRAND SEEN OR HEARD? OUR PROPRIETARY LOGO AND CLOSED CAPTION RECOGNITION WILL TELL YOU WHAT’S WHAT

WAS YOUR BRAND SEEN OR HEARD? OUR PROPRIETARY LOGO AND CLOSED CAPTION RECOGNITION WILL TELL YOU WHAT’S WHAT

See it in action
PINPOINT LOCAL AND NATIONAL MEDIA IMPACT IN ALL 210 DMAs—BY CITY, MARKET, STATION OR TV SHOW

PINPOINT LOCAL AND NATIONAL MEDIA IMPACT IN ALL 210 DMAs—BY CITY, MARKET, STATION OR TV SHOW

See it in action
PINPOINT LOCAL AND NATIONAL MEDIA IMPACT IN ALL 210 DMAs—BY CITY, MARKET, STATION OR TV SHOW

PINPOINT LOCAL AND NATIONAL MEDIA IMPACT IN ALL 210 DMAs—BY CITY, MARKET, STATION OR TV SHOW

See it in action
PAID OR EARNED? KNOW WHICH EFFORTS ARE HAVING THE MOST SUCCESS AND OPTIMIZE ACCORDINGLY

PAID OR EARNED? KNOW WHICH EFFORTS ARE HAVING THE MOST SUCCESS AND OPTIMIZE ACCORDINGLY

See it in action
PAID OR EARNED? KNOW WHICH EFFORTS ARE HAVING THE MOST SUCCESS AND OPTIMIZE ACCORDINGLY

PAID OR EARNED? KNOW WHICH EFFORTS ARE HAVING THE MOST SUCCESS AND OPTIMIZE ACCORDINGLY

See it in action
THANKS TO INTEGRATIONS WITH NIELSEN AND SQAD, YOUR PAID AND EARNED MEDIA MENTIONS CORRELATE TO BUSINESS IMPACT

THANKS TO INTEGRATIONS WITH NIELSEN AND SQAD, YOUR PAID AND EARNED MEDIA MENTIONS CORRELATE TO BUSINESS IMPACT

See it in action
THANKS TO INTEGRATIONS WITH NIELSEN AND SQAD, YOUR PAID AND EARNED MEDIA MENTIONS CORRELATE TO BUSINESS IMPACT

THANKS TO INTEGRATIONS WITH NIELSEN AND SQAD, YOUR PAID AND EARNED MEDIA MENTIONS CORRELATE TO BUSINESS IMPACT

See it in action

TAKE A DEEPER DIVE INTO BRAND iQ™

TV ATTRIBUTION & AD DETECTION
SPONSORSHIP
MEASUREMENT
DATA-DRIVEN MEDIA INTELLIGENCE
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