INTRODUCING BRAND iQ™
MEASURE TV, SPONSORSHIP, AND PR’S IMPACT WITHIN A SINGLE PLATFORM
Search live and historical TV programming for every spoken mention or logo appearance of your brand—and your competitors—in both paid and earned media.
SEEN & HEARD ACROSS
PAID & EARNED
Our logo recognition technology accurately identifies when and where your logo appears as the human eye would see it, and when the brand is mentioned through closed caption detection. Then, it definitively pinpoints earned vs. paid mentions.
LOCAL, NAT’L & GLOBAL TRACKING
In all 210 designated market areas (DMAs), Brand iQ™ reports earned and paid media mentions, and provides station and TV show-level insights.
REAL-TIME & HISTORICAL REPORTING
Data is available within one hour of the TV occurrence and never purged. Access six years of historical TV programming to help in media planning and analysis.
COMPETITOR SEARCH & INTELLIGENCE
In-the-moment visibility, ad-hoc search and custom industry cohorts uncover how your competitors’ strategies are performing before they do, and where their efforts are focused.
Our solutions help marketing teams understand their audience behaviors,
optimize media and sponsorship buys, and prove the value of PR.
TV ATTRIBUTION & AD DETECTION
Get unprecedented understanding of your paid and earned TV exposure, how that exposure influences audience behaviors, and which segments and demographics you’re reaching and resonating with.
SPONSORSHIP & ACTIVATION MEASUREMENT
Decrease waste around local and national sponsorship investments by uncovering which activations audiences react to and optimize your efforts accordingly.
DATA-DRIVEN MEDIA INTELLIGENCE
Shape favorable brand conversations with your target audience, show the impact PR has on your organization’s bottom line, and connect with relevant media contacts.