MediaPost Marketing Politics Conference:
Free Media at a Price Panel
A first draft of Campaign ’16 claims this was more a battle over free media than paid. Entire big media news cycles could become obsessed over a single tweet. Local rallies and online video releases became live prime time entertainment. As TV and online news outlets themselves become deeply entwined with social platforms, feed 24/7 programming and use digital media as a source, what arts and disciplines have emerged for managing earned media channels? Who won the war of multi-channel news, and how did campaigns use digital to feeding the always-on beast.
This panel features iQ Media Co-founder and Head of Innovation John Derham.