DATA-DRIVEN MEDIA INTELLIGENCE
TRACK AND REACT TO YOUR BRAND’S EARNED MEDIA
MONITOR
Show how PR impacts your organization’s bottom line, in real-time.
CONNECT
Get up close and personal with reporters that matter most to your brand.
ANALYZE
Leverage real-time and historical insights to find the best PR approach.
RESOLVE
Quickly control a crisis with in-the-moment data and sentiment analysis.
MONITOR
IMPACTFUL PR STARTS WITH REAL-TIME BRAND MANAGEMENT
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- Uncover what consumers and reporters are saying about your brand—on all channels, at all times.
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- Understand who your target audience is and shape favorable brand conversations with them.
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- Formulate an earned media strategy and improve future content and media coverage.
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- Show your organization the real impact that PR has on brand awareness, as well as the bottom line.
FEATURES
CONNECT
STOP SPAMMING REPORTERS AND START BUILDING MEANINGFUL RELATIONSHIPS
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- Identify relevant reporters, bloggers, and social media influencers through both authored news content and topic areas.
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- Personalize your pitches with detailed, up-to-date contact information, authorship and Twitter history.
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- Save time by communicating with targeted groups of contacts or individuals directly from the iQ platform.
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- Track performance and optimize your strategy with open rate and click-thru reports.
FEATURES
ANALYZE
SHOW OFF YOUR SUCCESS WITH INSIGHTS THAT CORRELATE DIRECTLY TO THE ORGANIZATION’S BOTTOM LINE
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- Gauge your results against similar companies and the competition to determine if your PR strategy is meeting its goals.
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- Prove the value of your PR program while also setting benchmarks over time for a year-over-year comparison.
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- Easily marry your media efforts to sales or other internal KPIs in order to pinpoint marketing ROI.
FEATURES
RESOLVE
UNDERSTAND THE PUBLIC’S SENTIMENT AND RESPOND ACCORDINGLY
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- Focus your crisis response tactics and instantly reveal who, where, when and how your story is being covered by sentiment, by station, by city or even by reporter.
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- Effectively address issues across local, global and national channels.
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- Become better prepared for any future crisis situation with historical analysis and coverage access.
FEATURES
