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DATA-DRIVEN MEDIA INTELLIGENCE

TRACK AND REACT TO YOUR BRAND’S EARNED MEDIA

MONITOR

Show how PR impacts your organization’s bottom line, in real-time.

CONNECT

Get up close and personal with reporters that matter most to your brand.

ANALYZE

Leverage real-time and historical insights to find the best PR approach.

RESOLVE

Quickly control a crisis with in-the-moment data and sentiment analysis.

MONITOR

 

IMPACTFUL PR STARTS WITH REAL-TIME BRAND MANAGEMENT

    • Uncover what consumers and reporters are saying about your brand—on all channels, at all times.
    • Understand who your target audience is and shape favorable brand conversations with them.
    • Formulate an earned media strategy and improve future content and media coverage.
    • Show your organization the real impact that PR has on brand awareness, as well as the bottom line.

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CONNECT

 

STOP SPAMMING REPORTERS AND START BUILDING MEANINGFUL RELATIONSHIPS

    • Identify relevant reporters, bloggers, and social media influencers through both authored news content and topic areas.
    • Personalize your pitches with detailed, up-to-date contact information, authorship and Twitter history.
    • Save time by communicating with targeted groups of contacts or individuals directly from the iQ platform.
    • Track performance and optimize your strategy with open rate and click-thru reports.

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ANALYZE

 

SHOW OFF YOUR SUCCESS WITH INSIGHTS THAT CORRELATE DIRECTLY TO THE ORGANIZATION’S BOTTOM LINE

    • Gauge your results against similar companies and the competition to determine if your PR strategy is meeting its goals.
    • Prove the value of your PR program while also setting benchmarks over time for a year-over-year comparison.
    • Easily marry your media efforts to sales or other internal KPIs in order to pinpoint marketing ROI.

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RESOLVE

 

UNDERSTAND THE PUBLIC’S SENTIMENT AND RESPOND ACCORDINGLY

    • Focus your crisis response tactics and instantly reveal who, where, when and how your story is being covered by sentiment, by station, by city or even by reporter.
    • Effectively address issues across local, global and national channels.
    • Become better prepared for any future crisis situation with historical analysis and coverage access.

FEATURES

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