iQ INSIGHTS

Find the latest live TV and media stats here.

DID YOU KNOW TRUMP JUST COMPLETED HIS FIRST 100 DAYS IN OFFICE? OF COURSE—BECAUSE IT'S ALL THE MEDIA TALKED ABOUT.

Throughout the last two weeks, talks of Trump’s first 100 days as President flooded media across TV, online news and blogs. Just how many media mentions are we talking? We tracked “Trump” and “100 days” to find out.

Fyre Festival Was a PR Nightmare—and Real-Life Nightmare—from Which There was No Escaping.

In the days leading up to Fyre Festival, the event was only averaging between 1 to 10 media mentions across TV, online news and blogs. Once the disastrous weekend was underway and news broke, the event received a flood of media attention. We tracked the terms “Fyre Festival” and “Fire Festival” (as misspelling was common) to see just how much media this incident earned.

YES—HITLER USED CHEMICAL WEAPONS IN WWII. AND YES—SEAN SPICER EARNED MASSIVE MEDIA FOR ANOTHER BLUNDER.

We tracked how often the keywords “Sean Spicer” and “Hitler” were mentioned across TV, online news and blogs.

UNITED AIRLINES DOMINATES HEADLINES—FOR ALL THE WRONG REASONS.

We tracked how often the keyword “United Airlines” was mentioned across TV, online news and blogs once news broke that United used improper force to eject a passenger from an overbooked flight.

PEPSI PULLS THEIR CONTROVERSIAL AD STARRING KENDALL JENNER WHILE EXPERIENCING A HUGE EARNED MEDIA LIFT.

We tracked how often the keyword “Pepsi” was mentioned across TV, online news and blogs.

Which Media Disaster of April 2017 Garnered the Most Attention?

iQ MEDIA BLOG

April 2017 may have set the official record for most brand and PR catastrophes. From consumer advertising disasters, to music festival nightmares, and a political blunder in between, these stories dominated headlines over the course of this past month—for all the wrong reasons.

While these events held steady as top trending topics on social media throughout the month, we wanted to dive a bit deeper into the news and media attention they each received—across TV, online news and blogs—to let the data decide which incident was the biggest spectacle.

3 PR Lessons We Learned from the United Airlines Fiasco

iQ Media Blog

As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

Spoiler Alert: Do Ad Teasers Trigger Hype Or Give Away The Plot?

Featured in MediaPost—We saw a continuing trend in TV advertising: teaser commercials leading up to the Super Bowl. For brands, the question is ultimately, “Do ads with teasers perform better than traditional ads?”

Which Super Bowl LI Ads Went TV Viral?

From Our Blog—Leveraging iQ Media’s proprietary technology, we tracked how many earned mentions Super Bowl LI ads received on TV shortly after airing. Check out the top 10 brands that went “TV Viral.”

Super Bowl Advertising: ROI Friend Or Foe?

Featured in MediaPost—We took a look at this year’s Super Bowl commercials to determine whether teasing commercials with shorter ones in advance has any measurable impact on earned TV and online discussions — and, thus, on overall awareness.

Countdown: Presidential Candidates Push Local TV Ad Spend

Featured in MediaPost—As it turns out, the Presidential ad race was being played out at the local level. See how iQ Media’s proprietary technology and data uncovered the real strategy behind Trump and Clinton’s ad spend.

Can Earned Media Predict The Millennial Vote?

Featured in MediaPost—There are many aspects of the 2016 election cycle that make it one for the books. Candidates’ personalities and personal lives aside, digital, social and TV are once again playing a huge role in shaping the way voters—especially millennials—think and share their opinions about the election.

Donald Trump Doesn't Need to Buy TV Advertising

Featured in TheStreet.com—Trump’s stunning success at attracting free media coverage is one reason he has spent less than any major party’s presidential candidate in decades. His unorthodox campaign is also the main reason local TV stations are generating far less revenue than in past presidential cycles.

Clinton Grabs More Ad Value In Second Debate, Trump Gets More Social Media Mentions

Featured in MediaPost—Although Republican presidential candidate Donald Trump garnered more airtime, earned and paid media for the second Presidential debate, iQ Media research reports Democrat Hillary Clinton pulled in more total advertising value.

In a switch, Trump doesn’t gobble up free coverage during 2nd presidential debate

Featured in McClatchy DC—Donald Trump used free airtime on cable news networks to bolster his campaign without spending millions on traditional advertising during the Republican primary. But during the second presidential debate, Hillary Clinton beat Trump at his own game, though just barely.

DID YOU KNOW TRUMP JUST COMPLETED HIS FIRST 100 DAYS IN OFFICE? OF COURSE—BECAUSE IT'S ALL THE MEDIA TALKED ABOUT.

Apr 17,2017 – May 1,2017

Throughout the last two weeks, talks of Trump’s first 100 days as President flooded media across TV, online news and blogs. Just how many media mentions are we talking? We tracked “Trump” and “100 days” to find out.

  • 37,670

    TV MENTIONS
  • 79,806

    ONLINE MENTIONS
  • 13,122

    BLOG MENTIONS

Fyre Festival Was a PR Nightmare—and Real-Life Nightmare—from Which There was No Escaping.

Apr 28,2017 – May 1,2017

In the days leading up to Fyre Festival, the event was only averaging between 1 to 10 media mentions across TV, online news and blogs. Once the disastrous weekend was underway and news broke, the event received a flood of media attention. We tracked the terms “Fyre Festival” and “Fire Festival” (as misspelling was common) to see just how much media this incident earned.

  • 2,251

    TV MENTIONS
  • 5,761

    ONLINE MENTIONS
  • 1,400

    BLOG MENTIONS

YES—HITLER USED CHEMICAL WEAPONS IN WWII. AND YES—SEAN SPICER EARNED MASSIVE MEDIA FOR ANOTHER BLUNDER.

Apr 11,2017 – Apr 14,2017

We tracked how often the keywords “Sean Spicer” and “Hitler” were mentioned across TV, online news and blogs.

  • 6,632

    TV MENTIONS
  • 12,423

    ONLINE MENTIONS
  • 2,718

    BLOG MENTIONS

UNITED AIRLINES DOMINATES HEADLINES—FOR ALL THE WRONG REASONS.

Apr 9,2017 – Apr 14,2017

We tracked how often the keyword “United Airlines” was mentioned across TV, online news and blogs once news broke that United used improper force to eject a passenger from an overbooked flight.

  • 22,005

    TV MENTIONS
  • 56,718

    ONLINE MENTIONS
  • 9,836

    BLOG MENTIONS

PEPSI PULLS THEIR CONTROVERSIAL AD STARRING KENDALL JENNER WHILE EXPERIENCING A HUGE EARNED MEDIA LIFT.

Apr 4,2017 – Apr 11,2017

We tracked how often the keyword “Pepsi” was mentioned across TV, online news and blogs.

  • 11,934

    TV MENTIONS
  • 15,694

    ONLINE MENTIONS
  • 5,981

    BLOG MENTIONS

BEAUTY AND THE BEAST BROKE BOX OFFICE RECORDS—DID IT ALSO DOMINATE HEADLINES?

Mar 6,2017 – Mar 21,2017

We tracked how often the keyword “Beauty and the Beast” was mentioned across TV, online news and blogs.

  • 24,023

    TV MENTIONS
  • 35,036

    ONLINE MENTIONS
  • 12,522

    BLOG MENTIONS

GOP RELEASES REPLACEMENT HEALTHCARE BILL—CAN IT REPLACE OBAMACARE'S MEDIA PRESENCE?

Mar 6,2017 – Mar 21,2017

We tracked and compared how often the keywords “American Health Care Act” and “Obamacare” were mentioned to see which received more in media coverage across TV, online news and blogs.

  • 8,088

    TV MENTIONS - AHCA
  • 26,281

    ONLINE MENTIONS - AHCA
  • 6,098

    BLOG MENTIONS - AHCA
  • VS.

  • 54,822

    TV MENTIONS - OBAMACARE
  • 110,607

    ONLINE MENTIONS - OBAMACARE
  • 30,568

    BLOG MENTIONS - OBAMACARE

COMPETITIVE INSIGHTS

Through our logo recognition technology, we’ll be tracking and analyzing when brands across auto, CPG, QSR, and finance industries are seen on TV.

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