iQ INSIGHTS

Find the latest live TV and media stats here.

All eyes on Don Jr—Trump's eldest son steals the limelight by releasing emails that link the Kremlin to the Trump campaign.

On Tuesday, July 11th, after being told that The Times was about to publish the content of emails setting up a meeting with a Kremlin-connected lawyer, Donald J. Trump Jr. posted the email chain on Twitter, and this possible smoking gun to Trump-Russia collusion unleashed a media frenzy. We tracked the terms “Donald Trump Jr” and “Don Jr” across tv, online news, and blog posts for 10 days surrounding the incident.

Roger Federer catches fire in the news—becoming the winningest male singles player in Wimbledon history.

On Sunday, July 16th, Roger Federer won his eighth singles title at Wimbledon setting a new record for most by a mens player. We tracked the term “Roger Federer” across tv, online news and blog posts for the entire tournament. As the tournament rounded out, daily mentions of the new record holder’s name were in the 17,000s.

Trump and Putin grab headlines together—especially when they meet face to face.

Media mentions of the terms “Trump AND “Putin” together sky rocket following their face to face meeting at the G20 Summit. We compared their tv, online, and blog mentions on the day of their meeting to their mentions just two days prior. Here are the jumps.

Jay-Z releases his 13th solo album '4:44' exclusively on Tidal, and generates 'Lemonade' amounts of buzz.

We tracked the number of mentions the term “Jay-Z” generated across tv, online news, and blogs for a week following the release of the album.

Is Philly still a great sports city? At least when compared to LA.

The Philadelphia 76er’s number one overall draft choice, Markelle Fultz, helped garner the draft 192 television mentions throughout the city the week of the draft. This was exactly one hundred more mentions than the draft received in Los Angeles surrounding their number two overall pick, Lonzo Ball, and the accompaniment of his outlandish and outspoken father. We tracked the term “NBA Draft” across each DMA (Philadelphia and Los Angeles) for a week surrounding the draft to see which city had more coverage.

Amazon's multi-billion dollar acquisition of Whole Foods helps them dominate headlines, and soon, the world.

Chances are you’ve probably heard all about this acquisition. We tracked the enormous amount of mentions the terms “Amazon” AND “Whole Foods” received in conjunction for a week following the big announcement.

Will the interview happen?- A look into the numbers behind this developing story.

On Sunday June 11th, Megyn Kelly, NBC news anchor, announced that she will interview conspiracy theorist Alex Jones in one week. Upon announcement, the story erupted. Without regard to sentiment, we tracked the amount of media mentions this story recieved through the search terms “megyn kelly” and “alex jones,” in conjuction.

Trump announces he willl withdraw U.S. from Paris Agreement-And everyone has something to say about it.

Presidential Incumbent Donald Trump announced he would cease all U.S. paricipation in the 2015 Paris Agreement on climate change mitigation on June 1st. We tracked the media coverage of this announcement through the search terms “united states” and “paris agreement” in conjunction with one another to follow their mentions across TV broadcast, online news articles, and blog posts on the day of the announcement and the two weeks following.

"Wonder Woman"-What everyone is talking about the Monday after the much anticipated release.

Wonder Woman buzz peaked on Monday May 5th, following the film’s highly anticipated Blockbuster release on June 2nd. Our iQ Media platform tracked the number of mentions the term “wonder woman” got for two weeks surrounding the release.

Trump Introduces the World to "covfefe"

President Trump’s late night tweet about ‘covfefe’ sent the media in a whirlwind. As reporters were trying to figure out the meaning of the tweet, we measured the amount of occurrences the term “covfefe” had on television broadcasts, online articles, and blog posts for two weeks following the later deleted tweet.

Ariana Grande grabs the world's attention with her powerful response to the Manchester terror attack.

After a terrorist attack unfolded at her Dangerous Woman Tour concert at Manchester Arena in London, Grande responded by returning to Manchester a week later, with the support of fellow artists, to host a charity concert for solidarity. We tracked the terms “manchester” and “ariana grande” in conjunction for two weeks to gauge the amount of media coverage around this incident.

This Year's Indy 500 Received Accelerated Media Coverage with Its First-ever Japanese Winner.

Takuma Sato of Japan won the 2017 Indianapolis 500, becoming first Japanese man to ever win the event. We tracked total media mentions of the terms “indianapolis 500” and “takuma sato” throughout the two weeks surrounding the event. The event received a 12% increase in overall media mentions compared to its 2016 coverage.

"The Most Exciting Two Minutes in Sports"- The Kentucky Derby dominates the media's sports realm in early May.

The first leg of the American Triple Crown horse racing series took place on May 6th at Chuchill Downs. The event gained massive attraction from the media in the days surrounding the event. We tracked the term “kentucky derby” on our platform to specify the number of media mentions by medium.

TRUMP OFFICIALLY MAKES JAMES COMEY A HOUSEHOLD NAME—BY FIRING HIM.

After President Trump fired James Comey from the position of FBI Director, a media firestorm erupted as controversy after controversy continues to surface. We tracked the term “James Comey” since his firing through the proceeding weeks to see just how often he’s mentioned in the media. Spoiler Alert: It’s of “Trumpian” proportions.

SALLY YATES TESTIFIES IN FRONT OF THE SENATE—AND SNAGS THE MEDIA'S ATTENTION AWAY FROM TRUMP (FOR ABOUT A DAY).

While experiencing an incredible spike of attention around the day of her testimony, we tracked the term “Sally Yates” to see just how many times she was mentioned across TV, Online News, and Blogs.

Fyre Festival Was a PR Nightmare—and Real-Life Nightmare—from Which There was No Escaping.

In the days leading up to Fyre Festival, the event was only averaging between 1 to 10 media mentions across TV, online news and blogs. Once the disastrous weekend was underway and news broke, the event received a flood of media attention. We tracked the terms “Fyre Festival” and “Fire Festival” (as misspelling was common) to see just how much media this incident earned.

YES—HITLER USED CHEMICAL WEAPONS IN WWII. AND YES—SEAN SPICER EARNED MASSIVE MEDIA FOR ANOTHER BLUNDER.

We tracked how often the keywords “Sean Spicer” and “Hitler” were mentioned across TV, online news and blogs.

UNITED AIRLINES DOMINATES HEADLINES—FOR ALL THE WRONG REASONS.

We tracked how often the keyword “United Airlines” was mentioned across TV, online news and blogs once news broke that United used improper force to eject a passenger from an overbooked flight.

PEPSI PULLS THEIR CONTROVERSIAL AD STARRING KENDALL JENNER WHILE EXPERIENCING A HUGE EARNED MEDIA LIFT.

We tracked how often the keyword “Pepsi” was mentioned across TV, online news and blogs.

Which Media Disaster of April 2017 Garnered the Most Attention?

iQ MEDIA BLOG

April 2017 may have set the official record for most brand and PR catastrophes. From consumer advertising disasters, to music festival nightmares, and a political blunder in between, these stories dominated headlines over the course of this past month—for all the wrong reasons.

While these events held steady as top trending topics on social media throughout the month, we wanted to dive a bit deeper into the news and media attention they each received—across TV, online news and blogs—to let the data decide which incident was the biggest spectacle.

3 PR Lessons We Learned from the United Airlines Fiasco

iQ Media Blog

As United CEO Oscar Munoz preps for his inevitable congressional hearing on the incident, we thought it best to highlight a couple lessons to take away from United’s handling of their recent crisis.

Spoiler Alert: Do Ad Teasers Trigger Hype Or Give Away The Plot?

Featured in MediaPost—We saw a continuing trend in TV advertising: teaser commercials leading up to the Super Bowl. For brands, the question is ultimately, “Do ads with teasers perform better than traditional ads?”

Which Super Bowl LI Ads Went TV Viral?

From Our Blog—Leveraging iQ Media’s proprietary technology, we tracked how many earned mentions Super Bowl LI ads received on TV shortly after airing. Check out the top 10 brands that went “TV Viral.”

Super Bowl Advertising: ROI Friend Or Foe?

Featured in MediaPost—We took a look at this year’s Super Bowl commercials to determine whether teasing commercials with shorter ones in advance has any measurable impact on earned TV and online discussions — and, thus, on overall awareness.

Countdown: Presidential Candidates Push Local TV Ad Spend

Featured in MediaPost—As it turns out, the Presidential ad race was being played out at the local level. See how iQ Media’s proprietary technology and data uncovered the real strategy behind Trump and Clinton’s ad spend.

Can Earned Media Predict The Millennial Vote?

Featured in MediaPost—There are many aspects of the 2016 election cycle that make it one for the books. Candidates’ personalities and personal lives aside, digital, social and TV are once again playing a huge role in shaping the way voters—especially millennials—think and share their opinions about the election.

Donald Trump Doesn't Need to Buy TV Advertising

Featured in TheStreet.com—Trump’s stunning success at attracting free media coverage is one reason he has spent less than any major party’s presidential candidate in decades. His unorthodox campaign is also the main reason local TV stations are generating far less revenue than in past presidential cycles.

Clinton Grabs More Ad Value In Second Debate, Trump Gets More Social Media Mentions

Featured in MediaPost—Although Republican presidential candidate Donald Trump garnered more airtime, earned and paid media for the second Presidential debate, iQ Media research reports Democrat Hillary Clinton pulled in more total advertising value.

In a switch, Trump doesn’t gobble up free coverage during 2nd presidential debate

Featured in McClatchy DC—Donald Trump used free airtime on cable news networks to bolster his campaign without spending millions on traditional advertising during the Republican primary. But during the second presidential debate, Hillary Clinton beat Trump at his own game, though just barely.

All eyes on Don Jr—Trump's eldest son steals the limelight by releasing emails that link the Kremlin to the Trump campaign.

Jul 9,2017 – Jul 19,2017

On Tuesday, July 11th, after being told that The Times was about to publish the content of emails setting up a meeting with a Kremlin-connected lawyer, Donald J. Trump Jr. posted the email chain on Twitter, and this possible smoking gun to Trump-Russia collusion unleashed a media frenzy. We tracked the terms “Donald Trump Jr” and “Don Jr” across tv, online news, and blog posts for 10 days surrounding the incident.

  • 37,614

    TV MENTIONS
  • 106,298

    ONLINE MENTIONS
  • 17,353

    BLOG MENTIONS

Roger Federer catches fire in the news—becoming the winningest male singles player in Wimbledon history.

Jul 3,2017 – Jul 17,2017

On Sunday, July 16th, Roger Federer won his eighth singles title at Wimbledon setting a new record for most by a mens player. We tracked the term “Roger Federer” across tv, online news and blogs for the entire tournament. As the tournament rounded out, daily mentions of the new record holder’s name were in the 17,000s.

  • 13,661

    TV MENTIONS
  • 78,221

    ONLINE MENTIONS
  • 4,958

    BLOG MENTIONS

Trump and Putin grab headlines together—especially when they meet face to face.

Jul 5,2017 – Jul 7,2017

Media mentions of the terms “Trump AND “Putin” together sky rocket following their face to face meeting at the G20 Summit. We compared their tv, online, and blog mentions on the day of their meeting to their mentions just two days prior. Here are the jumps.

  • 48%

    INCREASE IN TV MENTIONS
  • 345%

    INCREASE IN ONLINE MENTIONS
  • 237%

    INCREASE IN BLOG MENTIONS

Jay-Z releases his 13th solo album '4:44' exclusively on Tidal, and generates 'Lemonade' amounts of buzz.

Jun 28,2017 – Jul 5,2017

We tracked the number of mentions the term “Jay-Z” generated across tv, online news, and blogs for a week following the release of the album.

  • 6,686

    TV MENTIONS
  • 12,153

    ONLINE MENTIONS
  • 3,808

    BLOG MENTIONS

Is Philly still a great sports city? At least when compared to LA.

Jun 19,2017 – Jun 26,2017

The Philadelphia 76er’s number one overall draft choice, Markelle Fultz, helped garner the draft 192 television mentions throughout the city the week of the draft. This was exactly one hundred more mentions than the draft received in Los Angeles surrounding their number two overall pick, Lonzo Ball, and the accompaniment of his outlandish and outspoken father. We tracked the term “NBA Draft” across each DMA (Philadelphia and Los Angeles) for a week surrounding the draft to see which city had more coverage.

  • 192

    PHILLY TV MENTIONS
  • 92

    LA TV MENTIONS

Amazon's multi-billion dollar acquisition of Whole Foods helps them dominate headlines, and soon, the world.

Jun 15,2017 – Jun 22,2017

Chances are you’ve probably heard all about this acquisition. We tracked the enormous amount of mentions the terms “Amazon” AND “Whole Foods” received in conjunction for a week following the big announcement.

  • 6,600

    TV MENTIONS
  • 28,963

    ONLINE MENTIONS
  • 5,507

    BLOG MENTIONS

Will the interview happen?- A look into the numbers behind this developing story.

Jun 10,2017 – Jun 14,2017

On Sunday June 11th, Megyn Kelly, NBC news anchor, announced that she will interview conspiracy theorist Alex Jones in one week. Upon announcement, the story erupted. Without regard to sentiment, we tracked the amount of media mentions this story recieved through the search terms “megyn kelly” and “alex jones,” in conjuction.

  • 935

    TV MENTIONS
  • 4,658

    ONLINE MENTIONS
  • 765

    BLOG MENTIONS

Trump announces he willl withdraw U.S. from Paris Agreement-And everyone has something to say about it.

Jun 1,2017 – Jun 14,2017

Presidential Incumbent Donald Trump announced he would cease all U.S. paricipation in the 2015 Paris Agreement on climate change mitigation on June 1st. We tracked the media coverage of this announcement through the search terms “united states” and “paris agreement” in conjunction with one another to follow their mentions across TV broadcast, online news articles, and blog posts on the day of the announcement and the two weeks following.

  • 11,337

    TV MENTIONS
  • 58,790

    ONLINE MENTIONS
  • 6,636

    BLOG MENTIONS

"Wonder Woman"-What everyone is talking about the monday after the much anticipated release.

May 30,2017 – Jun 12,2017

Wonder Woman buzz peaked on Monday May 5th, following the film’s highly anticipated Blockbuster release on June 2nd. Our iQ Media platform tracked the number of mentions the term “wonder woman” got for two weeks surrounding the release.

  • 22,171

    TV MENTIONS
  • 42,548

    ONLINE MENTIONS
  • 19,907

    BLOG MENTIONS

Trump Introduces the World to "covfefe"

May 30,2017 – Jun 13,2017

President Trump’s late night tweet about ‘covfefe’ sent the media in a whirlwind. As reporters were trying to figure out the meaning of the tweet, we measured the amount of occurrences the term “covfefe” had on television broadcasts, online articles, and blog posts for two weeks following the later deleted tweet.

  • 11,058

    TV MENTIONS
  • 24,610

    ONLINE MENTIONS
  • 6,610

    BLOG MENTIONS

Ariana Grande grabs the world's attention with her powerful response to the Manchester terror attack.

May 22,2017 – Jun 7,2017

After a terrorist attack unfolded at her Dangerous Woman Tour concert at Manchester Arena in London, Grande responded by returning to Manchester a week later, with the support of fellow artists, to host a concert for solidarity. We tracked the terms “manchester” and “ariana grande” in conjunction for two weeks to gauge the amount of media coverage around this incident.

  • 48,385

    TV MENTIONS
  • 303,360

    ONLINE MENTIONS
  • 27,384

    BLOG MENTIONS

This Year's Indy 500 Received Accelerated Media Coverage with Its First-ever Japanese Winner.

May 21,2017 – Jun 4,2017

Takuma Sato of Japan won the 2017 Indianapolis 500, becoming first Japanese man to ever win the event. We tracked total media mentions of the terms “indianapolis 500” and “takuma sato” throughout the two weeks surrounding the event. The event received a 12% increase in overall media mentions compared to its 2016 coverage.

  • 10,969

    TV MENTIONS
  • 34,014

    ONLINE MENTIONS
  • 4,943

    BLOG MENTIONS

"The Most Exciting Two Minutes in Sports"- The Kentucky Derby dominates the media's sports realm in early May.

May 1,2017 – May 10,2017

The first leg of the American Triple Crown horse racing series took place on May 6th at Chuchill Downs. The event gained massive attraction from the media in the days surrounding the event. We tracked the term “kentucky derby” on our platform to specify the number of media mentions by medium.

  • 15,511

    TV MENTIONS
  • 28,530

    ONLINE MENTIONS
  • 5,322

    BLOG MENTIONS

TRUMP OFFICIALLY MAKES JAMES COMEY A HOUSEHOLD NAME—BY FIRING HIM.

May 9,2017 – May 26,2017

After President Trump fired James Comey from the position of FBI Director, a media firestorm erupted as controversy after controversy continues to surface. We tracked the term “James Comey” since his firing through the proceeding weeks to see just how often he’s mentioned in the media. Spoiler Alert: It’s of “Trumpian” proportions.

  • 74,695

    TV MENTIONS
  • 318,402

    ONLINE MENTIONS
  • 39,920

    BLOG MENTIONS

SALLY YATES TESTIFIES IN FRONT OF THE SENATE—AND SNAGS THE MEDIA'S ATTENTION AWAY FROM TRUMP (FOR ABOUT A DAY).

May 7,2017 – May 13,2017

While experiencing an incredible spike of attention around the day of her testimony, we tracked the term “Sally Yates” to see just how many times she was mentioned across TV, Online News, and Blogs.

  • 13,251

    TV MENTIONS
  • 25,416

    ONLINE MENTIONS
  • 4,629

    BLOG MENTIONS

DID YOU KNOW TRUMP JUST COMPLETED HIS FIRST 100 DAYS IN OFFICE? OF COURSE—BECAUSE IT'S ALL THE MEDIA TALKED ABOUT.

Apr 17,2017 – May 1,2017

Throughout the last two weeks, talks of Trump’s first 100 days as President flooded media across TV, online news and blogs. Just how many media mentions are we talking? We tracked “Trump” and “100 days” to find out.

  • 37,670

    TV MENTIONS
  • 79,806

    ONLINE MENTIONS
  • 13,122

    BLOG MENTIONS

Fyre Festival Was a PR Nightmare—and Real-Life Nightmare—from Which There was No Escaping.

Apr 28,2017 – May 1,2017

In the days leading up to Fyre Festival, the event was only averaging between 1 to 10 media mentions across TV, online news and blogs. Once the disastrous weekend was underway and news broke, the event received a flood of media attention. We tracked the terms “Fyre Festival” and “Fire Festival” (as misspelling was common) to see just how much media this incident earned.

  • 2,251

    TV MENTIONS
  • 5,761

    ONLINE MENTIONS
  • 1,400

    BLOG MENTIONS

YES—HITLER USED CHEMICAL WEAPONS IN WWII. AND YES—SEAN SPICER EARNED MASSIVE MEDIA FOR ANOTHER BLUNDER.

Apr 11,2017 – Apr 14,2017

We tracked how often the keywords “Sean Spicer” and “Hitler” were mentioned across TV, online news and blogs.

  • 6,632

    TV MENTIONS
  • 12,423

    ONLINE MENTIONS
  • 2,718

    BLOG MENTIONS

UNITED AIRLINES DOMINATES HEADLINES—FOR ALL THE WRONG REASONS.

Apr 9,2017 – Apr 14,2017

We tracked how often the keyword “United Airlines” was mentioned across TV, online news and blogs once news broke that United used improper force to eject a passenger from an overbooked flight.

  • 22,005

    TV MENTIONS
  • 56,718

    ONLINE MENTIONS
  • 9,836

    BLOG MENTIONS

PEPSI PULLS THEIR CONTROVERSIAL AD STARRING KENDALL JENNER WHILE EXPERIENCING A HUGE EARNED MEDIA LIFT.

Apr 4,2017 – Apr 11,2017

We tracked how often the keyword “Pepsi” was mentioned across TV, online news and blogs.

  • 11,934

    TV MENTIONS
  • 15,694

    ONLINE MENTIONS
  • 5,981

    BLOG MENTIONS

BEAUTY AND THE BEAST BROKE BOX OFFICE RECORDS—DID IT ALSO DOMINATE HEADLINES?

Mar 6,2017 – Mar 21,2017

We tracked how often the keyword “Beauty and the Beast” was mentioned across TV, online news and blogs.

  • 24,023

    TV MENTIONS
  • 35,036

    ONLINE MENTIONS
  • 12,522

    BLOG MENTIONS

GOP RELEASES REPLACEMENT HEALTHCARE BILL—CAN IT REPLACE OBAMACARE'S MEDIA PRESENCE?

Mar 6,2017 – Mar 21,2017

We tracked and compared how often the keywords “American Health Care Act” and “Obamacare” were mentioned to see which received more in media coverage across TV, online news and blogs.

  • 8,088

    TV MENTIONS - AHCA
  • 26,281

    ONLINE MENTIONS - AHCA
  • 6,098

    BLOG MENTIONS - AHCA
  • VS.

  • 54,822

    TV MENTIONS - OBAMACARE
  • 110,607

    ONLINE MENTIONS - OBAMACARE
  • 30,568

    BLOG MENTIONS - OBAMACARE

COMPETITIVE INSIGHTS

Through our logo recognition technology, we’ll be tracking and analyzing when brands across auto, CPG, QSR, and finance industries are seen on TV.

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