iQ INSIGHTS

Find the latest live TV and media stats here.

SUPER BOWL DATA DASHBOARD

From this year’s ads, to which teams logos appeared most on TV, we’ve got all the data behind America’s greatest game in our Super Bowl Dashboard.

President Trump is earning more media than ever before.

With $817.6M of free coverage in January 2017, we wanted to break that down. So, we tracked how many times the keyword “Donald Trump” was mentioned on live TV, online news sites and blogs throughout the month of January 2017.

ADELE VS. BEYONCE. WHILE ADELE SWEPT THE BIG PRIZES, DID SHE BEAT BEYONCE FOR THE MEDIA'S ATTENTION TOO?

We tracked and compared how often the keywords “Adele” and “Beyonce” were mentioned along with “Grammys” to see who was mentioned more in post-event coverage across TV, online news and blogs.

Drones, Sky-diving and bad romance: Did Lady Gaga's Super Bowl performance receive Beyonce-level attention?

We tracked how many times the keyword “Lady Gaga” was mentioned on live TV, online news sites and blogs after throughout the airing of the Super Bowl as well as the following day.

DID MELISSA MCCARTHY NAIL HER IMPRESSION OF SEAN SPICER on SNL? We'll let the data decide.

We tracked how many times the keywords “Melissa McCarthy” and “Sean Spicer” were mentioned together on live TV, online news sites and blogs after Saturday’s airing of SNL.

[Report]
Super Bowl 50: How much media did the most viral ads earn?

We analyzed media data of the most viral advertisements of Super Bowl 50 (according to data from Unruly) across TV and online channels to uncover not only the volume of conversations generated from each ad, but also the resonance or lasting endurance of those conversations.

STATE OF TV REPORT:
SUPER BOWL LI:

SHOULD ADVERTISERS KEEP SPOILING THE FUN?

Spoiler Alert: Do Super Bowl ad teasers trigger hype or give away the plot?

This year we saw a new tradition begin for Super Bowl advertising: teaser commercials leading up to the game. Similar to movie trailers, these short 15- to 30-second teasers hinted at their much anticipated full-length commercials in hopes of building viewer anticipation. But unlike movie trailers, these mini-commercials account for nearly half of the featured spot.

Depending on who you ask, these teasers either spoiled the fun or kept viewers wanting more.

So is this attempt at piquing interest early on actually helping these brands grab the attention of the Super Bowl audience and maintaining it past game day? Find out.

WHICH SUPER BOWL LI ADS WENT TV VIRAL?

While many Super Bowl ads went political this year, it was the brands that stuck to age-old traditions like celebrity cameos and attempts at humor that went “TV Viral”—or inspired the most spontaneous earned and paid TV mentions—during Super Bowl Sunday night.

#10 TurboTax "Humpty Dumpty"

  • 1,332
    TV MENTIONS

#9 Wendy's "Don't Settle for Frozen Beef"

  • 1,336
    TV MENTIONS

#8 Intel "Brady Everyday"

  • 1,337
    TV MENTIONS

#7 Bud Light "The Ghost of Spuds McKenzie"

  • 1,463
    TV MENTIONS

#6 Pepsi "Pepsi Zero Sugar Super Bowl LI Halftime Show"

  • 1,501
    TV MENTIONS

#5 Tide "Gronk's Cleaners"

  • 1,615
    TV MENTIONS

#4 Febreze "Halftime Bathroom Break"

  • 1,619
    TV MENTIONS

#3 Mercedes-Benz "Easy Driver"

  • 1,776
    TV MENTIONS

#2 Sprint "Extreme Measures"

  • 1,930
    TV MENTIONS

#1 T-Mobile "#UnlimitedMoves"

  • 2,664
    TV MENTIONS

SUPER BOWL LI LOGO ANALYSIS:
PATRIOTS VS. FALCONS

Using our real-time TV logo-recognition technology, we analyzed national and local DMAs to determine where the Patriots’ and Falcons’ logos have appeared on TV most before and after the game.

Prior to the game, the Patriots ruled local TV with 41,745 appearances in local DMAs (compared to the Falcons’ 31,044 appearances), the Falcons got more national air time with 2,407 appearances (versus 2,031 by the Patriots’ logo).

Patriots     Falcons

afc-nfc-logo-map

As expected, a big win by the Patriots brought their logo to a ton more TV screens after the game, helping them dominate a majority of DMAs across the country.

Patriots     Falcons

afc-nfc-logo-map

This analysis was conducted with iQ Media’s proprietary logo recognition technology, which has the ability to track when and where brands are being seen on TV in real-time to provide marketers and advertisers with brand performance data and immediate audience insights.

STATE OF TV REPORT
SUPER BOWL 50 ADS:

HOW MUCH MEDIA DID THE MOST VIRAL ADS EARN?

We analyzed media data of the most viral advertisements of Super Bowl 50 (according to data from Unruly) across TV and online channels to uncover not only the volume of conversations generated from each ad, but also the resonance or lasting endurance of those conversations.

SUPER BOWL LI LOGO ANALYSIS:
AFC & NFC CONTENDERS

Using our logo recognition technology, we analyzed TV in all US markets to learn which AFC or NFC championship contender was seen most on air, and the results are in:

 Falcons      Packers      Patriots      Steelers

afc-nfc-logo-map

In the map above, you’ll see that the Atlanta Falcons (shaded in red), have dominated most of the Midwest. The Packers have gotten a large share of Wisconsin, but you’ll see that their competitor, Atlanta, has taken Milwaukee and Madison.

Meanwhile, New England dominated California, as talk of Josh McDaniels turning down the 49ers head coaching job dominated their NFL media discussions this week.

This analysis was conducted with iQ Media’s proprietary logo recognition technology, which has the ability to track when and where brands are being seen on TV in real-time to provide marketers and advertisers with brand performance data and immediate audience insights.

sb-infographic

PRESIDENT TRUMP IS EARNING MORE MEDIA THAN EVER BEFORE.

Jan 1,2017 – Jan 31,2017

With $817.6M of free coverage in January 2017, we wanted to break that down. So, we tracked how many times the keyword “Donald Trump” was mentioned on live TV, online news sites and blogs throughout the month of January 2017.

  • 210,283

    TV MENTIONS
  • 2,103,475

    ONLINE MENTIONS
  • 353,830

    BLOG MENTIONS

ADELE VS. BEYONCE. WHILE ADELE SWEPT THE BIG PRIZES, DID SHE BEAT BEYONCE FOR THE MEDIA'S ATTENTION TOO?

Feb 12,2017 – Feb 17,2017

We tracked and compared how often the keywords “Adele” and “Beyonce” were mentioned along with “Grammys” to see who was mentioned more in post-event coverage across TV, online news and blogs.

  • 6,658

    TV MENTIONS - ADELE
  • 27,354

    ONLINE MENTIONS - ADELE
  • 3,488

    BLOG MENTIONS - ADELE
  • VS.

  • 5,278

    TV MENTIONS - BEYONCE
  • 26,641

    ONLINE MENTIONS - BEYONCE
  • 3,350

    BLOG MENTIONS - BEYONCE

DID MITCH MCCONNELL'S ATTEMPT AT SILENCING ELIZABETH WARREN GRANT HER A BIGGER VOICE IN THE MEDIA?

Feb 7,2017 – Feb 9,2017

We tracked how many times the keyword “Elizabeth Warren” was mentioned on live TV, online news sites and blogs since being accused of impugning Senator Sessions during his confirmation as Attorney General.

  • 7,076

    TV MENTIONS
  • 14,250

    ONLINE MENTIONS
  • 2,869

    BLOG MENTIONS

THE "OPPOSITION PARTY" TAKES NOTICE OF VP PENCE'S HISTORIC TIE-BREAKING VOTE TO CONFIRM DEVOS

Feb 6,2017 – Feb 9,2017

We tracked how many times the keywords “Pence” and “Betsy Devos” were mentioned on live TV, online news sites and blogs throughout the week leading up to her confirmation vote.

  • 10,224

    TV MENTIONS
  • 13,999

    ONLINE MENTIONS
  • 1,966

    BLOG MENTIONS

Drones, Sky-diving and bad romance: Did Lady Gaga's Super Bowl performance receive Beyonce-level attention?

Feb 5,2017 – Feb 9,2017

We tracked how many times the keyword “Lady Gaga” was mentioned on live TV, online news sites and blogs after throughout the airing of the Super Bowl as well as the following day.

  • 15,620

    TV MENTIONS
  • 42,649

    ONLINE MENTIONS
  • 9,372

    BLOG MENTIONS

DID MELISSA MCCARTHY NAIL HER IMPRESSION OF SEAN SPICER ON SNL? We'll let the data decide.

Feb 4,2017 – Feb 9,2017

We tracked how many times the keywords “Melissa McCarthy” and “Sean Spicer” were mentioned together on live TV, online news sites and blogs after Saturday’s airing of SNL.

  • 3,971

    TV MENTIONS
  • 5,890

    ONLINE MENTIONS
  • 2,027

    BLOG MENTIONS

KELLYANNE CONWAY'S AT IT AGAIN—THIS TIME GENERATING MEDIA BUZZ FOR AN "ALTERNATIVE EVENT"

Feb 2,2017 – Feb 9,2017

We tracked how many times the keyword “Bowling Green Massacre” was mentioned on live TV, online news sites and blogs after her now infamous flub.

  • 3,636

    TV MENTIONS
  • 7,908

    ONLINE MENTIONS
  • 2,172

    BLOG MENTIONS

Winona Ryder's facial expressions outshine David Harbour's inpassioned speech at the SAG awards

Jan 29,2017 – Feb 1,2017

We tracked how many times the keywords “Winona Ryder” and “SAG Awards” and compared that against “David Harbour” and “SAG Awards” to see which was mentioned more on live TV, online news sites and blogs after the awards ceremony first aired.

  • 236

    TV MENTIONS - WINONA
  • 2,591

    ONLINE MENTIONS - WINONA
  • 538

    BLOG MENTIONS - WINONA
  • VS.

  • 4

    TV MENTIONS - DAVID
  • 617

    ONLINE MENTIONS - DAVID
  • 82

    BLOG MENTIONS - DAVID

Did Trump’s Inauguration capture more media buzz than attendees?

Jan 20,2017 – Jan 23,2017

We tracked how many times the keywords “Trump” and “inauguration” were mentioned together on live TV, online news sites and blogs throughout his inauguration weekend.

  • 23,645

    TV MENTIONS
  • 183,969

    ONLINE MENTIONS
  • 32,366

    BLOG MENTIONS

The Women’s March moves protesting into the mainstream—and primetime.

Jan 20,2017 – Jan 23,2017

We tracked how many times the phrase “women’s march” was mentioned as it moved from the streets onto TV.

  • 12,850

    TV MENTIONS
  • 60,594

    ONLINE MENTIONS
  • 11,754

    BLOG MENTIONS

HOW QUICKLY DID KELLYANNE CONWAY'S NEW PHRASE "ALTERNATIVE FACTS" SPREAD ACROSS THE MEDIA?

Jan 22,2017 – Jan 23,2017

We tracked how many times the phrases “Conway” and “alternative facts” were mentioned and TV’s not proliferating this message.

  • 1674

    TV MENTIONS
  • 5,550

    ONLINE MENTIONS
  • 616

    BLOG MENTIONS

DID SEAN SPICER'S BIG DEBUT AS PRESS SECRETARY STIR A TON OF MEDIA ATTENTION?

Jan 21,2017 – Jan 23,2017

We tracked how many times the phrases “Sean Spicer” and “press conference” were mentioned on live TV, online news sites and blogs throughout inauguration weekend.

  • 694

    TV MENTIONS
  • 1,805

    ONLINE MENTIONS
  • 420

    BLOG MENTIONS

ARE THE PATRIOTS AS GOOD AT EARNING MEDIA AS THEY ARE AT WINNING CHAMPIONSHIPS?

Jan 29,2017 – Jan 30,2017

We tracked how many times the keywords “Patriots” and “Super Bowl” were mentioned on live TV, online news sites and blogs the day they played and the day after.

  • 3,813

    TV MENTIONS
  • 12,867

    ONLINE MENTIONS
  • 1,322

    BLOG MENTIONS

Top Media Moments of 2016

A ranking of the most-talked about moments that defined 2016 and had absolutely nothing to do with the election.

COMPETITIVE INSIGHTS

Through our logo recognition technology, we’ll be tracking and analyzing when brands across auto, CPG, QSR, and finance industries are seen on TV.

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