iQ INSIGHTS

Find the latest live TV and media stats here.

YES—HITLER USED CHEMICAL WEAPONS IN WWII. AND YES—SEAN SPICER EARNED MASSIVE MEDIA FOR ANOTHER BLUNDER.

We tracked how often the keywords “Sean Spicer” and “Hitler” were mentioned across TV, online news and blogs.

UNITED AIRLINES DOMINATES HEADLINES—FOR ALL THE WRONG REASONS.

We tracked how often the keyword “United Airlines” was mentioned across TV, online news and blogs once news broke that United used improper force to eject a passenger from an overbooked flight.

PEPSI PULLS THEIR CONTROVERSIAL AD STARRING KENDALL JENNER WHILE EXPERIENCING A HUGE EARNED MEDIA LIFT.

We tracked how often the keyword “Pepsi” was mentioned across TV, online news and blogs.

BEAUTY AND THE BEAST BROKE BOX OFFICE RECORDS—DID IT ALSO DOMINATE HEADLINES?

We tracked how often the keyword “Beauty and the Beast” was mentioned across TV, online news and blogs.

GOP RELEASES REPLACEMENT HEALTHCARE BILL—CAN IT REPLACE OBAMACARE'S MEDIA PRESENCE?

We tracked and compared how often the keywords “American Health Care Act” and “Obamacare” were mentioned to see which received more in media coverage across TV, online news and blogs.

STATE OF TV REPORT:
SUPER BOWL LI:

SHOULD ADVERTISERS KEEP SPOILING THE FUN?

Spoiler Alert: Do Super Bowl ad teasers trigger hype or give away the plot?

This year we saw a new tradition begin for Super Bowl advertising: teaser commercials leading up to the game. Similar to movie trailers, these short 15- to 30-second teasers hinted at their much anticipated full-length commercials in hopes of building viewer anticipation. But unlike movie trailers, these mini-commercials account for nearly half of the featured spot.

Depending on who you ask, these teasers either spoiled the fun or kept viewers wanting more.

So is this attempt at piquing interest early on actually helping these brands grab the attention of the Super Bowl audience and maintaining it past game day? Find out.

WHICH SUPER BOWL LI ADS WENT TV VIRAL?

While many Super Bowl ads went political this year, it was the brands that stuck to age-old traditions like celebrity cameos and attempts at humor that went “TV Viral”—or inspired the most spontaneous earned and paid TV mentions—during Super Bowl Sunday night.

#10 TurboTax "Humpty Dumpty"

  • 1,332
    TV MENTIONS

#9 Wendy's "Don't Settle for Frozen Beef"

  • 1,336
    TV MENTIONS

#8 Intel "Brady Everyday"

  • 1,337
    TV MENTIONS

#7 Bud Light "The Ghost of Spuds McKenzie"

  • 1,463
    TV MENTIONS

#6 Pepsi "Pepsi Zero Sugar Super Bowl LI Halftime Show"

  • 1,501
    TV MENTIONS

#5 Tide "Gronk's Cleaners"

  • 1,615
    TV MENTIONS

#4 Febreze "Halftime Bathroom Break"

  • 1,619
    TV MENTIONS

#3 Mercedes-Benz "Easy Driver"

  • 1,776
    TV MENTIONS

#2 Sprint "Extreme Measures"

  • 1,930
    TV MENTIONS

#1 T-Mobile "#UnlimitedMoves"

  • 2,664
    TV MENTIONS

SUPER BOWL LI LOGO ANALYSIS:
PATRIOTS VS. FALCONS

Using our real-time TV logo-recognition technology, we analyzed national and local DMAs to determine where the Patriots’ and Falcons’ logos have appeared on TV most before and after the game.

Prior to the game, the Patriots ruled local TV with 41,745 appearances in local DMAs (compared to the Falcons’ 31,044 appearances), the Falcons got more national air time with 2,407 appearances (versus 2,031 by the Patriots’ logo).

Patriots     Falcons

afc-nfc-logo-map

As expected, a big win by the Patriots brought their logo to a ton more TV screens after the game, helping them dominate a majority of DMAs across the country.

Patriots     Falcons

afc-nfc-logo-map

This analysis was conducted with iQ Media’s proprietary logo recognition technology, which has the ability to track when and where brands are being seen on TV in real-time to provide marketers and advertisers with brand performance data and immediate audience insights.

STATE OF TV REPORT
SUPER BOWL 50 ADS:

HOW MUCH MEDIA DID THE MOST VIRAL ADS EARN?

We analyzed media data of the most viral advertisements of Super Bowl 50 (according to data from Unruly) across TV and online channels to uncover not only the volume of conversations generated from each ad, but also the resonance or lasting endurance of those conversations.

SUPER BOWL LI LOGO ANALYSIS:
AFC & NFC CONTENDERS

Using our logo recognition technology, we analyzed TV in all US markets to learn which AFC or NFC championship contender was seen most on air, and the results are in:

 Falcons      Packers      Patriots      Steelers

afc-nfc-logo-map

In the map above, you’ll see that the Atlanta Falcons (shaded in red), have dominated most of the Midwest. The Packers have gotten a large share of Wisconsin, but you’ll see that their competitor, Atlanta, has taken Milwaukee and Madison.

Meanwhile, New England dominated California, as talk of Josh McDaniels turning down the 49ers head coaching job dominated their NFL media discussions this week.

This analysis was conducted with iQ Media’s proprietary logo recognition technology, which has the ability to track when and where brands are being seen on TV in real-time to provide marketers and advertisers with brand performance data and immediate audience insights.

sb-infographic

YES—HITLER USED CHEMICAL WEAPONS IN WWII. AND YES—SEAN SPICER EARNED MASSIVE MEDIA FOR ANOTHER BLUNDER.

Apr 11,2017 – Apr 14,2017

We tracked how often the keywords “Sean Spicer” and “Hitler” were mentioned across TV, online news and blogs.

  • 6,632

    TV MENTIONS
  • 12,423

    ONLINE MENTIONS
  • 2,718

    BLOG MENTIONS

UNITED AIRLINES DOMINATES HEADLINES—FOR ALL THE WRONG REASONS.

Apr 9,2017 – Apr 14,2017

We tracked how often the keyword “United Airlines” was mentioned across TV, online news and blogs once news broke that United used improper force to eject a passenger from an overbooked flight.

  • 22,005

    TV MENTIONS
  • 56,718

    ONLINE MENTIONS
  • 9,836

    BLOG MENTIONS

PEPSI PULLS THEIR CONTROVERSIAL AD STARRING KENDALL JENNER WHILE EXPERIENCING A HUGE EARNED MEDIA LIFT.

Apr 4,2017 – Apr 11,2017

We tracked how often the keyword “Pepsi” was mentioned across TV, online news and blogs.

  • 11,934

    TV MENTIONS
  • 15,694

    ONLINE MENTIONS
  • 5.981

    BLOG MENTIONS

BEAUTY AND THE BEAST BROKE BOX OFFICE RECORDS—DID IT ALSO DOMINATE HEADLINES?

Mar 6,2017 – Mar 21,2017

We tracked how often the keyword “Beauty and the Beast” was mentioned across TV, online news and blogs.

  • 24,023

    TV MENTIONS
  • 35,036

    ONLINE MENTIONS
  • 12,522

    BLOG MENTIONS

GOP RELEASES REPLACEMENT HEALTHCARE BILL—CAN IT REPLACE OBAMACARE'S MEDIA PRESENCE?

Mar 6,2017 – Mar 21,2017

We tracked and compared how often the keywords “American Health Care Act” and “Obamacare” were mentioned to see which received more in media coverage across TV, online news and blogs.

  • 8,088

    TV MENTIONS - AHCA
  • 26,281

    ONLINE MENTIONS - AHCA
  • 6,098

    BLOG MENTIONS - AHCA
  • VS.

  • 54,822

    TV MENTIONS - OBAMACARE
  • 110,607

    ONLINE MENTIONS - OBAMACARE
  • 30,568

    BLOG MENTIONS - OBAMACARE

COMPETITIVE INSIGHTS

Through our logo recognition technology, we’ll be tracking and analyzing when brands across auto, CPG, QSR, and finance industries are seen on TV.

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