TV measurement is finally going digital—so marketing execs expect sponsorship and partnership teams to prove their contributions to the bottom line now more than ever.

And we’ve got good news: real-time TV measurement now makes sponsorship ROI a reality. And it’s the perfect complement to your current tech mix.

This guide will walk you through it all:

• How you can measure both in-game and out-of-game sponsorship exposure
• The features and functionality that make real-time sponsorship measurement possible
• How to set a plan for adopting new technology seamlessly

Download now.