The Marketer’s Guide to Sponsorship ROI
TV measurement is finally going digital—so marketing execs expect sponsorship and partnership teams to prove their contributions to the bottom line now more than ever.
And we’ve got good news: real-time TV measurement now makes sponsorship ROI a reality. And it’s the perfect complement to your current tech mix.
This guide will walk you through it all:
- How you can measure both in-game and out-of-game sponsorship exposure
- The features and functionality that make real-time sponsorship measurement possible
- How to set a plan for adopting new technology seamlessly