WE’RE iQ MEDIA

The pioneers of searchable TV.

You’re probably wondering if iQ Media is one of those companies that was started on the back of a bar napkin. Spoiler alert: yes, it was. But that was then. Here’s who we are now.

At iQ Media, we’re all about one simple idea; accessing more TV data in less time that can be put to good use. TV is the last frontier for real-time media measurement, and our platform is pioneering searchable TV; we believe it’s the only way for marketers, PR folks, and customer insights leaders to properly evaluate their brands across earned and paid media.

iQ Media is proud to be backed by GMH Ventures and Edison Partners.

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Kye Strance

KYE STRANCE

CEO & PRESIDENT

Our fearless leader, Kye, leads the execution of the company vision and mission, as well as growth strategies and our product roadmap. He’s a leading expert in our category, with nearly 20 years of enterprise software and technology experience—15 of those spent at Vocus, a public relations and marketing software company. Kye has created award-winning software and built a presence as an expert in digital media analytics.

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John Derham

JOHN DERHAM

HEAD OF INNOVATION & CO-FOUNDER

The reason we exist, John is our co-founder and resident innovator. He oversees our continued advancement into the searchable TV space, as well as upholding the company’s vision and everyday mission. A career-long data guru, he held prestigious positions at companies such as Advanta, Royal Bank of Scotland and JP Morgan Chase—where he led marketing and decision sciences. John is also the assistant coach of the Villanova men’s lacrosse team.

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Lakshmi Venkataswamy

LAKSHMI VENKATASWAMY

CTO & CO-FOUNDER

Lakshmi is co-founder and our Chief Technology Officer. An expert in database theory, he is the chief architect of the company’s media capture technology, continuing to greatly expand and accelerate our searchable five-petabyte multimedia research library of historical and real-time content. When it comes to delivering applications that require practical implementations of very large database capabilities, Lakshmi’s your guy.

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Tom Hopkins

TOM HOPKINS

CFO

As CFO of iQ Media, Tom is charged with scaling the organization as we experience rapid annual growth. An innovative, adaptive executive, Tom demonstrates a record of success in senior positions in the financial services, IT and business process outsourcing industries. As an experienced negotiator and trusted advisor to senior management, he focuses on bottom-line strategy development.

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Sefton Cohen

SEFTON COHEN

CRO

Sefton oversees iQ’s high-performing sales, account management and marketing teams. With over 20 years of enterprise sales experience, he’s no stranger to playing a pivotal role in launching and growing organizations, and creating value in new markets. Sefton has held leadership roles throughout his career with companies like Qubit—where he led all North American business operations—and Optimine Software, Clickfox, and Qumas.

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Ashley Deibert

ASHLEY DEIBERT

VP, MARKETING

As head of marketing, Ashley leads the company’s go-to-market strategy, brand positioning and demand gen execution. Her 12 years experience in B2B marketing was honed at places such as Innovid, a video advertising platform, where she led global marketing, Maxymiser, an ecommerce testing platform acquired by Oracle, and HealthMedia, a SaaS healthcare platform acquired by Johnson & Johnson.

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Tom Perchinsky

TOM PERCHINSKY

SVP OF SALES

Tom brings 20 years of global software and technology expertise to iQ media, having led teams in both start-ups and publicly traded organizations. Before iQ, he held senior sales management positions at Avian Software, Powered by Digital, and Vocus. Now, we rely on his ability to build, motivate and inspire high-performing sales teams to expand market share, exceed revenue goals, and deliver strong earnings.

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Erica Watson

ERICA WATSON

DIRECTOR ACCOUNT MANAGEMENT

Erica leads our Account Management team, focused on the retention and growth of our customer base. As iQ Media’s second employee ever, she’s been apart of the organization’s rapid growth, scaling the business in a variety of areas. Serving as Senior Account Manager for 3 years, she has applied her experience in forging relationships with communications and marketing teams to resolve each customer's unique critical business issue.

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Katie Russell

KATIE RUSSELL

VP, CLIENT SERVICES

Katie serves as Vice President of Customer Service at iQ Media, ensuring client success through the areas of onboarding, technical support, and product development. She leads our team of analysts, who work closely with clients to evaluate their data and gain actionable insights into the success of their marketing and PR campaigns. Prior to joining us in 2013, Katie spent 10 years at Vocus Inc., developing her career in B2B product and client services.

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